A show about realizing the business ideas of early-stage entrepreneurs.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
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A show about realizing the business ideas of early-stage entrepreneurs.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
045 - PR For Startups: Everything You Wanted To Know About Hiring A PR Firm, with Brigitte Kaps, Founder of Rent a PR
Ready For Launch: How To Build A Startup
54 minutes 45 seconds
2 years ago
045 - PR For Startups: Everything You Wanted To Know About Hiring A PR Firm, with Brigitte Kaps, Founder of Rent a PR
Welcome to Ready For Launch, the show where Ian Black talks to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Brigitte Kaps CEO & Founder of Rent a PR, a company that offers Public Relations & Communications Advisory on demand.
Among many things, we discuss:
Brigitte’s finance background before starting her company
Seeking out inspiration from Silicon Valley: the mindset difference of the USA
The main components of PR: Paid and unpaid media
How to create a good PR briefing
PR for different stages of a company: Startups to mid-cap
Misconceptions about PR
Choosing a PR agency: What kind of coverage do you need?
A show about realizing the business ideas of early-stage entrepreneurs.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
