038 - Launching a scent-flavoured hydration brand, with Lena Jüngst, Co-Founder at Air Up

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Ready For Launch: How To Build A Startup

Ian Black

53 episodes

2 days ago

A show about realizing the business ideas of early-stage entrepreneurs. Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today. Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.

Entrepreneurship

Business

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Entrepreneurship

Business

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038 - Launching a scent-flavoured hydration brand, with Lena Jüngst, Co-Founder at Air Up

Ready For Launch: How To Build A Startup

58 minutes 22 seconds

2 years ago

038 - Launching a scent-flavoured hydration brand, with Lena Jüngst, Co-Founder at Air Up

Hello and, welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early stage companies about how they launched their business into the world.

This week I’m talking with Lena Jüngst, Co-Founder at Air Up

Among many things, we discuss:

How to create taste from just a scent
The science of retronasal olfaction
Turning a bachelor's degree project into a business
How design school prepares you for building a business
Growing pains when 10X-ing the team headcount.
The importance of communicating to investors

So sit back and enjoy the show!

Company Website

air-up.com

LinkedIn - Lena’s

https://www.linkedin.com/in/lena-juengst/

LinkedIn - Air Up

https://www.linkedin.com/company/air-up/