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Read to Lead Podcast
Jeff Brown
300 episodes
5 months ago
If you believe as I do, that intentional and consistent reading is key to success in business and in life, then this is your podcast. My goal each week is to bring you key thoughts and insights from my conversations with those I consider to be among today's brightest minds: our generation's non-fiction authors. We discuss their latest book, as well as their unique perspectives on Leadership, Business, Personal Development, Marketing, Career, and Entrepreneurship. If you love reading, or desire to do more of it, then consider this podcast your audio Cliff's Notes. The Read to Lead Podcast is a four-time Best Business Podcast nominee.
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Management
Arts,
Education,
Business,
Books,
Self-Improvement
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All content for Read to Lead Podcast is the property of Jeff Brown and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you believe as I do, that intentional and consistent reading is key to success in business and in life, then this is your podcast. My goal each week is to bring you key thoughts and insights from my conversations with those I consider to be among today's brightest minds: our generation's non-fiction authors. We discuss their latest book, as well as their unique perspectives on Leadership, Business, Personal Development, Marketing, Career, and Entrepreneurship. If you love reading, or desire to do more of it, then consider this podcast your audio Cliff's Notes. The Read to Lead Podcast is a four-time Best Business Podcast nominee.
Show more...
Management
Arts,
Education,
Business,
Books,
Self-Improvement
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549: Unlocking Creativity: The Science of Brainstorming and Generating New Ideas
Read to Lead Podcast
13 minutes 30 seconds
1 year ago
549: Unlocking Creativity: The Science of Brainstorming and Generating New Ideas

In this episode of Read to Lead, I dive deep into the fascinating world of creativity and innovation.






Challenging common myths about creativity being an innate gift reserved for a select few, this episode empowers listeners with scientific insights and practical strategies to unlock their creative potential.



For more on this topic, and for a summary of the episode, simply scroll down. To listen, just click the play button below.



Join in on our chat below







Subscribe: Apple Podcasts | Spotify | RSS







Key Topics Covered:




* Debunking the Creativity Myth: Understanding that creativity is not exclusive but an innate trait that can be rediscovered and nurtured.



* Quantity Over Quality: Exploring how producing more ideas leads to higher quality through continuous learning and improvement, illustrated by anecdotes about Agatha Christie, Picasso, Thomas Edison, and James Dyson.



* Establishing a Creative Routine: Practical tips on building habits that foster creativity, including finding your optimal time, creating a dedicated creative space, and warming up your mind.



* The Myth of Originality and Combinational Creativity: Revealing how new ideas often stem from combining existing concepts, a process known as combinational creativity, with examples like Airbnb, the spork, and Philippe Starck’s “Juicy Salif” lemon squeezer.



* Types of Combinational Creativity: A breakdown of problem-driven, similarity-driven, and inspiration-driven creativity, providing listeners with frameworks to generate ideas.



* Exploratory and Transformational Creativity: Discussing other forms of creativity that involve exploring within existing rules or completely redefining them.



* Effective Brainstorming Techniques: A step-by-step guide to brainstorming individually or in teams, emphasizing the importance of psychological safety and iterative processes.



* Embracing the Creative Journey: Encouraging listeners to view creativity as an ongoing process of exploration, experimentation, and sharing ideas without the fear of imperfection.




Resources and Links Mentioned:




* Books:

* Art & Fear by David Bayles – An insightful read on the challenges artists face and how to overcome them.



* Daily Rituals by Mason Currey – A collection of the daily routines of famous creatives.



* Incognito: The Secret Lives of The Brain by Dr. David Eagleman – An exploration of the unconscious processes that drive our thoughts and actions.





* Quotes:

* W.H. Auden on the importance of routine in creative work.



* Mark Twain on the non-existence of new ideas.



* Henri Poincaré on the collision of ideas leading to creativity.






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Read to Lead Podcast
If you believe as I do, that intentional and consistent reading is key to success in business and in life, then this is your podcast. My goal each week is to bring you key thoughts and insights from my conversations with those I consider to be among today's brightest minds: our generation's non-fiction authors. We discuss their latest book, as well as their unique perspectives on Leadership, Business, Personal Development, Marketing, Career, and Entrepreneurship. If you love reading, or desire to do more of it, then consider this podcast your audio Cliff's Notes. The Read to Lead Podcast is a four-time Best Business Podcast nominee.