Author Jennifer Witter discusses her background and the founding of the Borland Group, a public relations agency that focuses on minority-owned and women-led organizations. She emphasizes the importance of personal branding and shares practical advice from her book, *The Little Book of Big PR.* The conversation explores the differences between public relations and advertising, as well as the effects of implicit bias. Witter stresses the necessity of addressing biases and building connections. She also encourages authors to take an active role in promoting their work. The discussion concludes with the importance of giving back and actionable steps for achieving success.

(Quoted for Tedtalk) Jennefer is an in-demand speaker on implicit bias, gender-based communication styles, personal branding, social media and public relations topics. The Pentagon, The Brookings Institution, PA Conference for Women, Brown Brothers Harriman and Columbia University are among the many prestigious venues where she has presented. Jennefer is also an instructor at NYC’s 92Y. She is an experienced chief executive officer (The Boreland Group) with a demonstrated history of providing results via creative PR programs. Jennefer is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” (HarperCollins).