We're creating space for the brains behind the brands we love and asking good questions along the way. The result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community, and the detours in between. Big lessons, easy listening!
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We're creating space for the brains behind the brands we love and asking good questions along the way. The result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community, and the detours in between. Big lessons, easy listening!
john thorp and buzz turned an ordinary water bottle into an extraordinary innovation with aeroflow, the first portable sparkling water system. in this episode, they discuss their unique approach to product development, overcoming regulatory challenges, and creating a sustainable product that’s both practical and planet-friendly. from scrappy beginnings to building their own manufacturing facility, this is a story of resilience, creativity, and redefining what’s possible in hydration.
Read Receipt
We're creating space for the brains behind the brands we love and asking good questions along the way. The result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community, and the detours in between. Big lessons, easy listening!