This episode will cap off our month-long deep dive into the mind of David Ogilvy. We'll explore how he used internal memos to ingrain his powerful ideas onto his team, such as becoming a company of giants and the teaching hospital of the advertising world. Ogilvy also shows us his playbook for excellence in any domain, which involves studying the precedents, doing the work, and relentlessly editing until your craft is perfect. Whether you are an ad man or not, this episode will be packed with insights for you. As Ogilvy says, it'll appeal to those of you who've "installed a generator" within. Join me in studying a true learning machine, David Ogilvy!
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The Unpublished - David Ogilvy
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Recommendation of the Week: Jury Duty
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The Web of Ideas: The Unpublished (my notes on the book)
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Show Notes:
2:47 - If you ever find a man who is better than you are - HIRE HIM
6:21 - Become a company of GIANTS
7:50 - Rockefeller: no one does anything if he can get anybody else to do it
10:33 - Hard work never killed a man
12:47 - Who's ready for a promotion?
15:12 - Ogilvy's excellence playbook
21:03 - How to write a memo
23:21 - Every ad should contribute to the long-term image of a brand
28:27 - Your reputation follows you
34:20 - Be a professional: study the greats who came before you, read every book on the subject, conduct your own professional research - simply, BE A PROFESSIONAL