This is my favorite book on David Ogilvy - it combines his memorable mantras with the stunning visual ads that established his legacy, creating a masterclass in effective advertising & leadership. If you are a high-achiever in any realm, you will find this episode inspiring. You will learn how Ogilvy consistently increased the quality of talent within his company, studied the greats who came before him, and differentiated his product offerings from those of his competitors. I learned A TON from this book and believe you'll find value in it as well. Enjoy!
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Ogilvy on Advertising - David Ogilvy
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Recommendation of the Week: Sam Zell - The Tim Ferriss Show
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The Web of Ideas: Ogilvy on Advertising (my notes on the book)
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Show Notes:
3:12 - Do your homework
7:39 - Promise, large promise, is the soul of an advertisement
16:34 - You aren't advertising to a standing army, you are advertising to a moving parade
19:01 - Who, do you suppose, is more likely to be right???
22:22 - Become a company of giants
25:18 - It is suicide to settle for second-rate performance
27:43 - You have 5 seconds to catch their attention...
30:08 - The more facts you tell, the more you sell
35:02 - TV as the new dominant ad medium
39:15 - Differentiation is SURVIVAL
41:31 - What Proctor & Gamble gets right
48:17 - Why reinvent the wheel when the wheel is right in front of you?
55:35 - Your product is making people's lives better!