Involvement Culture—the Chris Do Story 3 of 4 w/ Emily Foley

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REACH–A B2B Marketing Podcast

UviaUs

25 episodes

8 months ago

The REACH Podcast explores the mindsets behind achievement through inspiring stories and applying lessons from researchers, experts, and practitioners to life, business, and marketing. Through the stories of inspirational achievers from various backgrounds and disciplines and collaborations with researchers, neuroscientists, authors, business leaders and expert practitioners, we hope to surface actionable insights for B2B and account-based marketers. Learn more about the show by visiting www.reachabm.com

All content for REACH–A B2B Marketing Podcast is the property of UviaUs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Involvement Culture—the Chris Do Story 3 of 4 w/ Emily Foley

REACH–A B2B Marketing Podcast

34 minutes

3 years ago

Involvement Culture—the Chris Do Story 3 of 4 w/ Emily Foley

There are times when we need a tool to build, times when we need a tool to tear down, and others when we need to uncover what was there all along. In each of these cases, a simple question can serve the purpose. In this episode, we continue the story of Chris Do as he harnesses the power of questions to start an education platform that will rival traditional schools of learning. We'll also speak with Chief Marketing Officer Emily Foley to learn how these same principles drive decision-making at Cisco Capital/Cisco Refresh.