"Focusing on What Matters"—Mark Schaefer Makes a Case for Fostering Community

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REACH–A B2B Marketing Podcast

UviaUs

25 episodes

8 months ago

The REACH Podcast explores the mindsets behind achievement through inspiring stories and applying lessons from researchers, experts, and practitioners to life, business, and marketing. Through the stories of inspirational achievers from various backgrounds and disciplines and collaborations with researchers, neuroscientists, authors, business leaders and expert practitioners, we hope to surface actionable insights for B2B and account-based marketers. Learn more about the show by visiting www.reachabm.com

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"Focusing on What Matters"—Mark Schaefer Makes a Case for Fostering Community

REACH–A B2B Marketing Podcast

29 minutes

2 years ago

"Focusing on What Matters"—Mark Schaefer Makes a Case for Fostering Community

Mark W. Schaefer is a globally-recognized keynote speaker, marketing strategy consultant, college educator, and author. His entrepreneurial spirit has moved him to accept opportunities in uncharted territories, with varying success. In this episode, Mark contrasts two ventures—one motivated by the sale of a product, and the other based on fostering community. His story shows us why focus matters and why consistency is more important than genius.