The right email list provider can either accelerate your lead-generation strategy or drag it into regulatory quicksand. This guide breaks down what B2B marketers must scrutinize before choosing an email-list partner, focusing on three core pillars: data quality, regulatory compliance, and customer support. With email marketing continuing to yield one of the highest ROIs in the marketing mix, selecting a provider that meets these stringent standards is not optional—it’s critical. Email remains one of the most cost-effective marketing channels, especially for B2B businesses where targeted outreach can make or break a deal. However, even the most compelling email campaign will […]