by Reach Marketing Editorial Staff Let’s cut to the chase: your inbox as a B2B executive is a battlefield. Between spam, endless pitches, and that one sales guy who thinks “REPLY ALL” is his personal brand, it’s a miracle you even open anything. So why should you—the corner-office titan with a schedule tighter than a drum—care about email marketing? Simple: it’s not just about sending emails; it’s about sending the right emails, at the right time, to the right people, and watching ROI roll in that’ll make your CFO speechless. Welcome to Email Marketing 101 for B2B Executives, 2025 edition. […]