B2B Lead Generation: A Success Story with Reach Marketing Episode DescriptionJoin us for an in-depth exploration of how Reach Marketing — a leader in B2B lead generation and recipient of prestigious honors like the Marketo Revvie Award and Putman Media Award — helped a large dental insurance company grow its audience, engage key decision-makers, and boost demand for its services. In this episode, we’ll cover: Client Background: Large Dental Insurance Company Largest dental plan system in the U.S., covering 68 million individuals Serving all 50 states, D.C., and Puerto Rico through 39 independent member companies Key audiences: local businesses seeking employee dental benefits, plus insurance providers and brokers Core Challenges Audience Growth: How to expand the prospect base with high-intent leads Targeted Communication: Reaching multiple segments with the right message at the right time Brand Education: Differentiating the dental company’s offerings in a competitive market Engagement: Capturing broker and insurance provider mindshare Service Demand: Converting awareness into tangible business growth Reach Marketing’s Approach Data-Driven Targeting: Leveraging their proprietary ReachBase for precise audience segmentation Cross-Channel Engagement: Email campaigns, display ads, and thought leadership content Personalized Messaging: Tailoring outreach to distinct pain points of brokers vs. local business owners Optimized Timing & Frequency: Testing and refining send schedules for maximum engagement Performance Tracking: Real-time monitoring of open rates, click-throughs, and conversions for continuous improvement Results & Key Outcomes 225,000+ New Prospects added to the client’s reach Double-Digit Engagement in email and content campaigns Higher Brand Recall among key decision-makers Increased Conversion Demand with noticeable uptick in leads and quote requests Cost Efficiency gains through smarter segmentation and precise targeting Awards & Recognition Marketo Revvie Award for excellence in marketing automation and personalization Putman Media Award for integrated marketing leadership FAQs on B2B Lead Generation Industries Served: From Information Technology to Healthcare and Financial Services Effective Strategies: Segmentation, content marketing, and multi-channel outreach Key Metrics: Open rates, click-through rates, conversion costs, ROI, and lifetime value Why Listen?This real-world case study reveals the strategies behind a high-impact B2B lead generation campaign. Tune in to discover how you can apply these insights to expand your own audience, craft targeted messaging, and turn visibility into measurable growth. Subscribe and Listen