Welcome back to Re-imagining Online Business! In this Season 2 opener, Tristan and Brooke reunite with a raw, reflective, and real-time check-in—and preview what’s ahead.
This episode blends casual conversation with deeper questions about what it means to be entrepreneurs, facilitators, and humans in an increasingly unstable, violent, and extractive world. We talk about the business patterns we’re noticing (and resisting), what it feels like to be in a visibility-scarcity cycle, and the impossibility of showing up “strategically” while also advocating for liberation.
Here’s what we get into:
A peek at what’s coming this season: topics like the nuances of ChatGPT, visual branding with integrity, and the “is Instagram dead?” convo.
A sincere and vulnerable exchange around gender identity and personal evolution
The deep tension between capitalism and the grief of witnessing more and more state violence
Questions of responsibility, urgency, and sustainability in business right now
If you’re sitting with the both/and of business and grief, strategy and uncertainty—you’re not alone. This season, we’re exploring it in more detail.
Mentions & Resources:
Alex Iantaffi & HOLDING GROUND
@veritas_22 on Instagram
Couples Therapy (on Showtime)
Pee-wee as Himself (on HBO)
Devon Price’s article, If You *Must*, Here is How to Be a Content Creator Without Crashing Out or Losing Yourself
Call to Action:
Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!
+ Episode Transcript
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Welcome back to Re-imagining Online Business! In this Season 2 opener, Tristan and Brooke reunite with a raw, reflective, and real-time check-in—and preview what’s ahead.
This episode blends casual conversation with deeper questions about what it means to be entrepreneurs, facilitators, and humans in an increasingly unstable, violent, and extractive world. We talk about the business patterns we’re noticing (and resisting), what it feels like to be in a visibility-scarcity cycle, and the impossibility of showing up “strategically” while also advocating for liberation.
Here’s what we get into:
A peek at what’s coming this season: topics like the nuances of ChatGPT, visual branding with integrity, and the “is Instagram dead?” convo.
A sincere and vulnerable exchange around gender identity and personal evolution
The deep tension between capitalism and the grief of witnessing more and more state violence
Questions of responsibility, urgency, and sustainability in business right now
If you’re sitting with the both/and of business and grief, strategy and uncertainty—you’re not alone. This season, we’re exploring it in more detail.
Mentions & Resources:
Alex Iantaffi & HOLDING GROUND
@veritas_22 on Instagram
Couples Therapy (on Showtime)
Pee-wee as Himself (on HBO)
Devon Price’s article, If You *Must*, Here is How to Be a Content Creator Without Crashing Out or Losing Yourself
Call to Action:
Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!
+ Episode Transcript
Episode 8: Can You Really Run an Ethical, Anti-capitalist, Non-manipulative Business?
Re-Imagining Online Business
8 months ago
Episode 8: Can You Really Run an Ethical, Anti-capitalist, Non-manipulative Business?
In this thought-provoking conversation, Tristan and Brooke dive into the complexities of claiming to run an "anti-capitalist" and "ethical" business. What do these terms actually mean, and how are they being used in today’s discourse? Is capitalism becoming a catch-all term to describe everything broken in our systems? This episode unpacks the nuance of these claims and discusses the implications of using the language of resistance without deep engagement with the systems at play.
Rather than opting out of capitalism—a system we are all entangled in—this conversation explores what it means to work within and against the system simultaneously. Brooke and Tristan critique how terms like "capitalism," "late-stage capitalism," and "anti-capitalism" are often used without specificity, serving as a surface-level virtue signal rather than a call to real, actionable change.
Key discussion points:
The importance of precise language when critiquing capitalism and business ethics.
Why vague claims of anti-capitalism can sometimes be a form of bypassing deeper systemic analysis.
The impossibility of truly "opting out" of capitalism and what ethical business practices might look like within the system.
How business owners can meaningfully engage with systemic change while still running a sustainable business.
Mentions & Resources:
Free webinar: ChatGPT & Your Work with Patricia Grenseman
Learn more about Patricia’s ChatGPT programs
Scene On Radio podcast season on Capitalism
Brooke’s conversation with Tara McMullin on the What Works podcast, What is an ethical business?
VERY IMPORTANT: VOTE ON WHO DID A BETTER ARNOLD IMPRESSION
Links:
Visit joinfruition.com for more programs and resources, including the upcoming FREE workshop, Instagram: Stay or Go? Navigating Marketing Beyond Social Media on Friday, March 28th
And of course, you can also get more info about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com
Call to Action:Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!
+ Episode Transcript
Re-Imagining Online Business
Welcome back to Re-imagining Online Business! In this Season 2 opener, Tristan and Brooke reunite with a raw, reflective, and real-time check-in—and preview what’s ahead.
This episode blends casual conversation with deeper questions about what it means to be entrepreneurs, facilitators, and humans in an increasingly unstable, violent, and extractive world. We talk about the business patterns we’re noticing (and resisting), what it feels like to be in a visibility-scarcity cycle, and the impossibility of showing up “strategically” while also advocating for liberation.
Here’s what we get into:
A peek at what’s coming this season: topics like the nuances of ChatGPT, visual branding with integrity, and the “is Instagram dead?” convo.
A sincere and vulnerable exchange around gender identity and personal evolution
The deep tension between capitalism and the grief of witnessing more and more state violence
Questions of responsibility, urgency, and sustainability in business right now
If you’re sitting with the both/and of business and grief, strategy and uncertainty—you’re not alone. This season, we’re exploring it in more detail.
Mentions & Resources:
Alex Iantaffi & HOLDING GROUND
@veritas_22 on Instagram
Couples Therapy (on Showtime)
Pee-wee as Himself (on HBO)
Devon Price’s article, If You *Must*, Here is How to Be a Content Creator Without Crashing Out or Losing Yourself
Call to Action:
Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!
+ Episode Transcript
