Welcome back to Re-imagining Online Business! In this Season 2 opener, Tristan and Brooke reunite with a raw, reflective, and real-time check-in—and preview what’s ahead.
This episode blends casual conversation with deeper questions about what it means to be entrepreneurs, facilitators, and humans in an increasingly unstable, violent, and extractive world. We talk about the business patterns we’re noticing (and resisting), what it feels like to be in a visibility-scarcity cycle, and the impossibility of showing up “strategically” while also advocating for liberation.
Here’s what we get into:
A peek at what’s coming this season: topics like the nuances of ChatGPT, visual branding with integrity, and the “is Instagram dead?” convo.
A sincere and vulnerable exchange around gender identity and personal evolution
The deep tension between capitalism and the grief of witnessing more and more state violence
Questions of responsibility, urgency, and sustainability in business right now
If you’re sitting with the both/and of business and grief, strategy and uncertainty—you’re not alone. This season, we’re exploring it in more detail.
Mentions & Resources:
Alex Iantaffi & HOLDING GROUND
@veritas_22 on Instagram
Couples Therapy (on Showtime)
Pee-wee as Himself (on HBO)
Devon Price’s article, If You *Must*, Here is How to Be a Content Creator Without Crashing Out or Losing Yourself
Call to Action:
Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!
+ Episode Transcript
All content for Re-Imagining Online Business is the property of Fruition Growth Network and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome back to Re-imagining Online Business! In this Season 2 opener, Tristan and Brooke reunite with a raw, reflective, and real-time check-in—and preview what’s ahead.
This episode blends casual conversation with deeper questions about what it means to be entrepreneurs, facilitators, and humans in an increasingly unstable, violent, and extractive world. We talk about the business patterns we’re noticing (and resisting), what it feels like to be in a visibility-scarcity cycle, and the impossibility of showing up “strategically” while also advocating for liberation.
Here’s what we get into:
A peek at what’s coming this season: topics like the nuances of ChatGPT, visual branding with integrity, and the “is Instagram dead?” convo.
A sincere and vulnerable exchange around gender identity and personal evolution
The deep tension between capitalism and the grief of witnessing more and more state violence
Questions of responsibility, urgency, and sustainability in business right now
If you’re sitting with the both/and of business and grief, strategy and uncertainty—you’re not alone. This season, we’re exploring it in more detail.
Mentions & Resources:
Alex Iantaffi & HOLDING GROUND
@veritas_22 on Instagram
Couples Therapy (on Showtime)
Pee-wee as Himself (on HBO)
Devon Price’s article, If You *Must*, Here is How to Be a Content Creator Without Crashing Out or Losing Yourself
Call to Action:
Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!
+ Episode Transcript
Episode 3: Marketing trends in 2024 (wtf is working?)
Re-Imagining Online Business
1 year ago
Episode 3: Marketing trends in 2024 (wtf is working?)
At this point most online service-based businesses know that engagement is down across all forms of marketing—all apps and all types of content. People are overwhelmed by choices more than ever before, and we have less tolerance for content that doesn’t feel human. So how do we retain clients and keep people sticking around?
In this episode, we review some interesting and compelling research about marketing strategy in 2024 and what’s “working.”
Here’s what we’ve found (aka topics discussed in episode 3):
Consumers are looking for authenticity and values. People want to connect with people, not brands.
Running an effective Instagram account is not equitable to running a sustainable business. So many of us have become focused on content marketing, and Instagram in particular, and we need to start measuring effectiveness differently.
It’s not bad business to talk about genocide. In fact, quite the opposite—it’s bad business to try to be apolitical at this point.
Takeaways:
stop mimicking other entrepreneurs
be clear about your values
focus on relationships, retention, and trust over traffic/reach
make your work potent and easy to digest
Creators mentioned: Abigail Rose Clark @abigail.rose.clarke and Casey Tanner @queersextherapy
Resources mentioned: Re-imagining Marketing FREE workshop on the Fruition platform
Learn more about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com
Re-Imagining Online Business
Welcome back to Re-imagining Online Business! In this Season 2 opener, Tristan and Brooke reunite with a raw, reflective, and real-time check-in—and preview what’s ahead.
This episode blends casual conversation with deeper questions about what it means to be entrepreneurs, facilitators, and humans in an increasingly unstable, violent, and extractive world. We talk about the business patterns we’re noticing (and resisting), what it feels like to be in a visibility-scarcity cycle, and the impossibility of showing up “strategically” while also advocating for liberation.
Here’s what we get into:
A peek at what’s coming this season: topics like the nuances of ChatGPT, visual branding with integrity, and the “is Instagram dead?” convo.
A sincere and vulnerable exchange around gender identity and personal evolution
The deep tension between capitalism and the grief of witnessing more and more state violence
Questions of responsibility, urgency, and sustainability in business right now
If you’re sitting with the both/and of business and grief, strategy and uncertainty—you’re not alone. This season, we’re exploring it in more detail.
Mentions & Resources:
Alex Iantaffi & HOLDING GROUND
@veritas_22 on Instagram
Couples Therapy (on Showtime)
Pee-wee as Himself (on HBO)
Devon Price’s article, If You *Must*, Here is How to Be a Content Creator Without Crashing Out or Losing Yourself
Call to Action:
Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!
+ Episode Transcript
