
What Retailers Want – Ray CRE Broker’s continuing saga in exploring retailers and what makes them choose the brick-and-mortar locations they are found.In this episode, we break down Subway’s history, their shift from rapid expansion to strategic growth, and exactly what they look for in a site today. We’ll dive into their Fresh Forward 2.0 remodel program, explore the “why” behind their official site criteria, and connect it all to a real-world example at 2800 Thousand Oaks Dr, San Antonio, TX.You’ll learn:• How Subway grew from one sandwich shop in Connecticut to the largest restaurant chain in the U.S.• Why they’re focusing on quality over quantity in their store network.• What Fresh Forward 2.0 means for design, operations, and customer experience.• The role of traffic counts, demographics, and peak lunch/dinner hours in site selection.• Why the Thousand Oaks location hits every mark on their checklist.Subway's story is a true subway success story, rising to the top by opening stores everywhere. Now, they're shifting focus to quality control, aiming for fewer but better locations. The video explores this trend and what it means for the future of this fast food giant and its restaurants.📍 Want to see your favorite retailer featured? Comment with the brand name — and even a specific location in your neighborhood — and we might feature it in a future What Retailers Want episode.Connect with me on LinkedIn: / raycrebroker Visit my homepage at: https://www.raycrebroker.com