In this conversation, Ray Kang CCIM, a commercial real estate broker, delves into the strategic site selection criteria of Dutch Brothers, a rapidly growing coffee brand. He discusses the brand's unique operational model, target demographics, and the specific characteristics they seek in potential locations. The conversation also highlights a real-world case study of a Dutch Brothers location, illustrating the application of their site selection strategy. Finally, Ray emphasizes the brand's evolving approach to growth and performance metrics, providing insights for potential investors and site owners.TakeawaysDutch Brothers focuses on drive-through only formats.Their target demographic includes Gen Z and young families.They prefer locations with high traffic and visibility.The brand aims for $2 million in average unit volume.They utilize data-driven strategies for site selection.Dutch Brothers is expanding into new regions strategically.They are pruning underperforming sites aggressively.The company prefers build-to-suit development partnerships.Their lease terms are favorable for long-term investment.The brand is refining its approach to market clustering._____

Let me know what retailer you want to learn about and what they are looking for in a location. Plus, let's look at an actual location you know.Connect with me at:

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