Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
News
Sports
TV & Film
About Us
Contact Us
Copyright
© 2024 PodJoint
Podjoint Logo
US
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/cd/60/37/cd6037ed-0557-01fa-245d-90c913762cff/mza_6355304499376017022.jpg/600x600bb.jpg
RAW with Uma
RAW with UMA
13 episodes
1 week ago
A podcast for real, honest, unscripted conversations with Asia's Working Women— navigating careers and purpose together.
Show more...
Self-Improvement
Education
RSS
All content for RAW with Uma is the property of RAW with UMA and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast for real, honest, unscripted conversations with Asia's Working Women— navigating careers and purpose together.
Show more...
Self-Improvement
Education
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43178124/43178124-1741705508118-bd25dfcb7234d.jpg
Building Your Brand as a Minority: What No One Tells You
RAW with Uma
46 minutes 30 seconds
7 months ago
Building Your Brand as a Minority: What No One Tells You

How do you build an authentic brand identity while staying professional? How can you be vulnerable while discussing important but uncomfortable topics?


My guest, Nicole, is an HR leader and DEI advocate from the Philippines. Nicole faced a decade-long battle with depression and took nine years before she felt ready to open up and share her story. She realized that her vulnerability didn’t just help her heal—it also helped others find hope, connect, and begin their own healing journeys.


We discuss what it takes to build a personal brand in a male-dominated industry, and how to balance vulnerability with maintaining a professional image.


Later, we hear from my friend Rishi, a two-Michelin-starred chef and the owner of Cloudstreet. He shares his thoughts on cultural authenticity and his journey towards self-acceptance. He shares his story, facing discrimination as a minority and how it motivated him to be the best, and how stopping the "fight" and learning to float helped him find contentment and success.


We tackle questions like:

  • How can you be vulnerable while protecting your professional image?

  • Can you avoid negative pushback when being “too raw”?  

  • What’s the key to choosing the right time to share your story?

  • How do you overcome societal biases while staying true to yourself?

  • Why is knowing your audience crucial for building your personal brand?


Here is What We Talk About: 

  • Authenticity with Boundaries: It’s important to share genuine experiences but maintain certain boundaries. Being vulnerable does not mean sharing every aspect of your personal life. Choose stories that align with your professional identity and message, ensuring they provide value to your audience. This approach keeps your content authentic without compromising professionalism.


  • Tie It Back to the Company: When sharing personal stories, always connect it to a broader professional context or lesson. Nicole spoke about her mental health journey, but tied it to how overcoming those challenges impacted her professional growth and ability to lead. This helps position your vulnerability as a valuable lesson rather than just personal exposure.


  • Timing and Purpose Matter: Choosing when and why to share vulnerable content is crucial. Both Nicole and Rishi emphasized the importance of timing—waiting until they were comfortable and confident in sharing. Consider whether your vulnerability serves a purpose, such as providing insight, supporting others, or sparking meaningful discussion. If the timing or purpose isn’t right, it may be better to hold off.


  • Balance Vulnerability with Solutions or Takeaways: Vulnerability is most impactful when paired with solutions or constructive takeaways. Sharing a challenge you overcame or a lesson learned can inspire others and demonstrate resilience. Ending with insights or actionable advice transforms a personal struggle into a professional learning opportunity. 


[00:00] Intro

[00:49] Meet Nicole: Career, DEI, and Mental Health

[03:15] Building an Authentic Personal Brand

[06:44] Finding Your Audience on LinkedIn

[09:05] Vulnerability vs. Professionalism

[13:10] Balancing Personal Advocacy with Company Image

[16:39] Gender Expectations: Challenges for Asian Women

[19:25] Meet Rishi: Chef & Owner of Cloudstreet  

[22:55] Achieving Two Michelin Stars 

[25:36] From Fighting to Floating

[32:06] Women in Leadership

[38:15] Rishi’s Reflections on Racism and Discrimination

[41:04] Gender Judo

[46:55] Tips for Avoiding a Downward Spiral

[49:32] The Importance of Timing 

[52:19] Floating Instead of Fighting

[55:09] Advice for the Underrepresented in the Workplace

[58:19] Final Thoughts


👉 Follow me on IG: https://www.instagram.com/rawwithuma

👉 Follow me on LinkedIn: https://www.linkedin.com/in/umathana/


Full episode + more real talk — subscribe to RAW with UMA now:

https://www.youtube.com/@RAWwithUMA/


✨ Get more content like this — join the ELEVATE newsletter (it’s free!)

https://elevateasia.org

RAW with Uma
A podcast for real, honest, unscripted conversations with Asia's Working Women— navigating careers and purpose together.