Video Version: https://youtu.be/GdttxXlkq4g
Defected Records former Chief business officer James has a 20+ year career spanning digital, social, mobile leadership, advertising, sports and music. Under his tenure: Holler (digital agency of the year), COPA90 (top 10 most innovative businesses, Fast Company), and Defected records (label of the year) He was the former chief business officer for defected records spanning 4 years where his role played a big part helping defected records navigate through the pandemic and to remain active and successful through that period. Whilst James was at defected he saw the likes of many talented artists coming through defected as well as signing John Summit’s track “deep end”. James has been in the brand and marketing industry for over 20 years where he has created the likes of a music agency to copa 90 a football brand and iconic77 magazine. Iconic is a showcase for many cultures within music, sports, brands and more and is the backbone and shortcut to find out all about the many cultures within the Uk and the world to explore. So if you’re looking to grow your brand as a musician, DJ, influencer, this epsiode is for you packed full of industry knowledge, behind the scenes info, tip and tricks to help you get ahead to thrive in what you love to do.