In today’s episode, we’re diving into one of the biggest challenges shop owners face: cutting through the nonstop noise of media and actually connecting with customers. With so many flashy ads and constant messages hitting us from every direction, how do you make your shop stand out? The answer might surprise you — it’s not about being the loudest, but about telling a better story. In today’s conversation with Lola Schmidt of Schmidt Auto Care, we’ll explore how to define your brand’s tone, engage with your community, and keep your marketing story alive. By the end of this episode, you’ll walk away with practical steps to build a brand that people trust, remember, and come back to. Long live your story!