In this episode, Dave Johnson, president and CEO of Automotive Service Excellence, discusses the recent ASE Instructor Training Conference in St. Louis, Missouri, in July and the valuable benefits ASE certification provides to automotive instructors, including industry-wide credibility, access to cutting-edge curriculum resources, and professional development opportunities.  Johnson also addresses how ASE is proactively evolving to keep pace with rapidly changing automotive technology and outlines ASE's commitment to future-proofing its certification programs through strategic partnerships, ensuring technicians remain equipped to handle next-generation automotive innovations while maintaining ASE's reputation as the industry's gold standard.