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Join us every Tuesday and Thursday where Leoni Milano talks to different business owners about what it takes to start, sustain, scale and sell businesses.
Ep 35. An Insight into the Heart of the French Perfume Industry with Alain Ferro, Director of the Grasse Institute of Perfumery
Rare Conversations
32 minutes 56 seconds
3 years ago
Ep 35. An Insight into the Heart of the French Perfume Industry with Alain Ferro, Director of the Grasse Institute of Perfumery
Mr Alain Ferro, is the director of the Grasse Institute of Perfumery (GIP), located just north of the French Riviera. Mr Ferro has been director of this training school for the past 35 years. The art and science of perfume creation is a fascinating and complex world that is very much protected.
Since 2018, the skills related to the perfume in Grasse - that being, the cultivation of perfume plants, the knowledge and processing of natural raw materials, and the art of perfume composition became inscribed by UNESCO on their Representative List of the Intangible Cultural Heritage of Humanity.
Scent has the power to evoke feelings of love, happiness, lust, sensuality, peace, energy. The list can go on. It can create strong positive stimuli for your moods and the emotions you feel.
Our previous experiences also have a very strong impact on how we experience scent.
www.grasse-perfumery.com - Grasse Institute of Perfumery
Instagram: @gipgrasse
Facebook: https://www.facebook.com/GrasseInstituteofPerfumery/
Rare Conversations
Join us every Tuesday and Thursday where Leoni Milano talks to different business owners about what it takes to start, sustain, scale and sell businesses.
