In this episode, I speak with Therese Tarlinton - brand new author of Swap - Marketing Without Money, where she takes small businesses through a step-by-step process on how to reach out to the right brands, collaborate with them and build long-lasting partnerships. Therese has over 20 years experience in corporate marketing, branding, manufacturing and distribution. Having worked with top brands such as Jeep, United Colors of Benetton and Sesame Street, Therese learned from her experience that the most effective marketing strategies involved securing the right partnerships and collaborations. Leveraging other businesses can provide rapid growth for your own brand.  Therese built a start-up that made $1 million in its first year and expanded to 5 countries using this strategy.   After selling her company, she now works with big brands to create collaborative campaigns with other businesses.  Now, small businesses think that unless they have a huge social following they aren’t exactly partnership potential, but as you will hear, that’s just not true.