What Meta’s CMO sees coming next for marketing and platforms

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Rapid Response

WaitWhat

359 episodes

3 days ago

The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

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What Meta’s CMO sees coming next for marketing and platforms

Rapid Response

34 minutes 16 seconds

1 month ago

What Meta’s CMO sees coming next for marketing and platforms

Meta is once again at a crossroads, navigating the rise of AI, a shifting political and cultural climate, and evolving debates over speech online. Few executives have had a closer view of the company’s evolution than Alex Schultz, Meta’s Chief Marketing Officer and VP of Analytics, who joined Facebook back in 2007. Schultz joins Rapid Response to reflect on the creativity and science behind digital marketing, why the current moment carries existential stakes for Meta, and the lessons from his new book Click Here: The Art and Science of Digital Marketing. He also offers insights on growth, free speech, and what may lie ahead for the future of digital platforms. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.