OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin

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Rapid Response

WaitWhat

359 episodes

3 days ago

The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

All content for Rapid Response is the property of WaitWhat and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin

Rapid Response

30 minutes 27 seconds

1 month ago

OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin

In this encore episode of Rapid Response, we chart OLIPOP’s surging popularity. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the prebiotic beverage trend, sparking the likes of Coca-Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO, and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.