Branding truths and tariff myths, with Autodesk’s Dara Treseder & Flexport’s Ryan Petersen

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Rapid Response

WaitWhat

359 episodes

3 days ago

The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

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Branding truths and tariff myths, with Autodesk’s Dara Treseder & Flexport’s Ryan Petersen

Rapid Response

29 minutes 11 seconds

3 days ago

Branding truths and tariff myths, with Autodesk’s Dara Treseder & Flexport’s Ryan Petersen

In a special episode of Rapid Response, we feature two fast-paced, lively conversations from Masters of Scale Summit in San Francisco. Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025. Treseder shares her unvarnished read on Sydney Sweeney, Cracker Barrel, Taylor Swift, and more. In the second half of the episode, Flexport CEO Ryan Petersen assesses the five biggest myths around trade and tariffs today, advises about avoiding jail, and what he calls "dumb competition." Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.