Content optimisation is a key pillar of SEO that continues to evolve as search engines interact with language in increasingly interesting ways.

In this interview, we spoke to Liv Day, SEO account manager at Honeycomb Search, the SEO service from startup accelerator Twinkl Hive. Liv came into SEO from a background in linguistics and copywriting, which made her the perfect person to talk through this topic with us!

We covered topics such as finding content opportunities, understanding what kinds of changes are likely to make a difference, and addressing challenging topics where the information currently in search results is different to what your business is trying to say.

If you want to hear more from Liv, you can find her on Twitter at @oliviaday__ (with two underscores). Twitter is also the best place to find the rest of the RankUp team: Liv-Mae (@seoliviamae), Ben (@BenJGarry) and Edd (@EddJTW).