Startup SEO has all the ingredients of SEO for larger businesses, but with unique considerations that make it worth discussing as its own topic.

Where do you start when a website has no content? How do you build links when no one's ever heard of the brand? What do you say when your client asks for advice on their brand name? How do you manage expectations for results when you're starting from scratch?

Dan Rawley works with startups on a daily basis in his role leading Honeycomb Search, the SEO service from startup accelerator Twinkl Hive. He talked us through key aspects of technical SEO, content optimisation and link building for startups, but many of the tips can be applied more broadly to SMEs and new websites.

If you want to hear more from Dan, you can find him on Twitter at @danjrawley. Twitter is also the best place to find the rest of the RankUp team: Edd (@EddJTW), Ben (@BenJGarry) and Liv (@seoliviamae).