Tasha Amponsah-Antwi, Business Director at Reprise Digital and long-time fashion and beauty SEO expert, joined the podcast to expand on the topic that she brought to Brighton SEO in spring 2021.

After seeing Tasha's talk, we were keen to hear more about some of the topics that she mentioned: specifically, the idea of a fashion and beauty pyramid that helps us understand a brand's position in the market, and the complex research journey that customers often take before buying new products.

We also had a new host line-up for this episode! Ben was joined by Impression's own fashion and beauty expert, Olivia-Mae Foong, who helped us explore areas of the topic in a deeper and more insightful way.

Listen to the whole interview on the page or on any podcast app, or read highlights right here. You can also find everyone on this episode on Twitter, at @Tasha_Antwi, @seoliviamae and @BenJGarry.