In this episode of Ranching Reboot, host Brian, also known as Red Hills Rancher, engages with Hunter Jones from Grassroots Carbon. They explore Hunter's comprehensive journey in the ranching industry and his pivotal role in the rancher sales team. Key topics include the intricacies of carbon credit brokering, the process for ranchers to qualify, and the benefits of adopting rotational grazing and the Soil Enrichment Program. The discussion highlights technological advancements like Pasture Map Plus that aid pasture management, and significant financial incentives available to ranchers through partnerships with organizations such as Audubon Conservation. Also discussed are major corporate partnerships with firms like Microsoft, Nestle, and Shopify, which underscore the real-world impact and success of sustainable practices in ranching. Stay tuned for information on upcoming conferences and events featuring Grassroots Carbon.
00:00 Introduction and Welcoming Hunter Jones
00:17 Hunter's Background and Journey
03:36 Working with Grassroots Carbon
05:00 Understanding Grassroots Carbon
06:08 Eligibility for Grassroots Carbon Programs
08:01 Soil Enrichment Program Details
11:06 Carbon Storage and Tillage Restrictions
12:43 Importance of Monitoring and Documentation
14:20 Mapping and Soil Sampling Process
32:46 Fire Management and Carbon Storage
47:28 Understanding Payment Structures
48:17 Revenue Sharing and Costs
51:21 Carbon Credit Pricing and Market Trends
52:57 Imaginary Ranch Example
56:12 Yearly Payment Breakdown
01:00:40 Buffer Release and Insurance
01:04:55 Carbon Credit Buyers and Partnerships
01:12:48 Pasture Map Plus Overview
01:26:34 Final Thoughts and Contact Information
#RanchingReboot #SustainableRanching #CarbonCredits #GrassrootsCarbon
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