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Timestamps:
(00:00) – Intro
(02:13) – Why Jeff Bezos is different
(07:37) – What happens after you click “Buy Now”
(14:15) – How Amazon Helps Kirana Stores
(19:41) – Kirana channel & Gemba explained
(23:19) – Scaling your Business with Amazon
(25:11) – How many people in one order?
(30:11) – Fighting fraud at scale
(34:21) – Real cost of a return + Customer obsession
(40:36) – Biggest Covid challenges
(47:29) – Will Amazon do quick commerce?
(51:10) – Japanese rules Amazon follows
(57:10) – Underrated Indian businesses
(59:10) – Indian vs US customers
(01:01:23) – Weirdest thing ever sold
(01:03:12) – Final thoughts
(01:03:19) – BTS
(01:04:09) – Outro
In today’s episode, we have Abhinav Singh, Vice President of Operations at Amazon India and Australia. He shares what happens behind the scenes from the moment a customer hits “Buy Now” to the package arriving at their door. With over 10 lakh orders delivered in a single day, Abhinav explains the technology, planning, and logistics that power Amazon’s operations and how India has started several global innovations within the company.
We discuss everything from the 40+ steps involved in a single delivery and how delivery modes are chosen to how fraud is tackled and how Amazon designs customer-first policies. Abhinav also breaks down the difference between prime and non-prime orders, the challenge of returns, and what makes cities like Bangalore or Delhi uniquely complex to serve. He explains Amazon’s tie-ups with local kirana stores, how packaging is optimised, and how COD became a global feature after its success in India.
In the final segment, Abhinav talks about leadership lessons from Jeff Bezos, the concept of the “bar raiser” in hiring, and why delivery partners are at the heart of operations. He also shares how Amazon is supporting delivery workers with “Aashray” centres, how 10-minute deliveries are rolling out, and which underrated product categories hold potential for entrepreneurs.
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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