Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47
Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video.
Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.
Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu
Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0
Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2J
Subscribe To Our Other YouTube Channels:-
https://www.youtube.com/@rajshamaniclips
https://www.youtube.com/@RajShamani.Shorts
📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ
Timestamps:
(00:00) – Introduction
(02:14) – Childhood in Kashmir
(09:18) – The Importance of Integrity
(12:08) – The Fall of Mobile Brands in 2014
(20:21) – How Lava Survived
(26:26) – Why They Focused on Feature Phones
(30:02) – The Lowest Point
(40:55) – Bloatware in Phones
(53:32) – The Success Quadrant
(1:01:01) – IPL Branding
(1:07:19) – Key Factors in the R&D Ecosystem
(1:11:19) – Celebrity Endorsements
(1:14:40) – Celebrities Who Can Match Virat’s Brand Value
(1:16:01) – Content Creators as Brand Ambassadors
(1:24:56) – Work Culture at Reliance & Airtel
(1:28:10) – What Worked for Airtel
(1:31:56) – What 6G Is
(1:33:39) – BTS
(1:34:16) – Outro
In today’s episode, we have Sunil Raina, Managing Director of Lava International Limited, one of India’s most successful homegrown mobile brands. Lava was one of the fastest-growing brands under ₹10,000, with 156% YoY growth and ranked #2 fastest overall in India, with 96% YoY growth, in Q2 2025, as per Counterpoint Research. We discuss the cutthroat competition, global market pressure, and rapid technological changes. In the previous segment, he also explains how India can build world-class products, the role of customer trust, and why understanding Bharat is key to success. We discuss the future of Indian brands, the traits that keep leaders ahead, and what young entrepreneurs should focus on if they want to compete globally.
Subscribe for more such conversations!
Check this report to know more- https://www.counterpointresearch.com/insight/india-smartphone-market-q2-2025
Follow Sunil Raina Here:X: https://x.com/reachraina
Instagram: https://www.instagram.com/reachraina
LinkedIn: https://www.linkedin.com/in/sunilrainalava/
Facebook: https://www.facebook.com/sunil.raina.5
Follow Lava Here:
Instagram: https://www.instagram.com/lava_mobiles
YouTube: https://youtube.com/@lavamobiles
LinkedIn - https://www.linkedin.com/company/lava-international-limited/
Facebook - https://www.facebook.com/lavamobiles
About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,Follow Raj Shamani On ⤵︎
Instagram @RajShamani: https://www.instagram.com/rajshamani/
Twitter @RajShamani: https://twitter.com/rajshamani
Facebook @ShamaniRaj: https://www.facebook.com/shamaniraj
LinkedIn - Raj Shamani: https://www.linkedin.com/in/rajshamani/
