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Timestamps:
(00:00) – Introduction
(02:41) – Hack to Build a ₹1000 Crore Business
(08:33) – Quick Commerce vs. General Trade
(16:19) – 3 Profitable Food Products to Build a Brand
(20:30) – Steps to Start a Successful Brand
(23:19) – How to Compete with Big Brands
(28:54) – Veeba's Journey
(41:16) – How to Sell Your Product in D-Mart
(44:13) – A Simple Distribution Hack
(46:32) – Taking Over Shelf Space in Retail
(48:50) – SRK as Brand Ambassador
(51:58) – Malpractices
(58:48) – Using a Brand Ambassador
(1:01:22) – Diljit Dosanjh Endorsement
(1:03:00) – How to Become a Shark
(1:06:10) – BTS
(1:06:41) – Outro
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In this episode we have Viraj Bahl, Founder and Managing Director of VRB Consumer Products (Veeba and Wok Tok). He built a 1000 crore business without funding, co-founders, or shortcuts. This episode is packed with honest insights about what it actually takes to build a long-lasting brand in India.
We talked about why quick commerce isn’t enough if you want to build a big business, how general trade still rules India, and what most founders get completely wrong about scaling. Viraj also breaks down how one simple thing that sets apart brands that grow from the ones that fizzle out.
In the last part, Viraj shares how he once got cheated in business, some surprising things he learned about Shah Rukh Khan, and what really goes on when someone becomes a Shark Tank judge. If you’re a founder, marketer, or just someone curious about how big Indian brands are built, this one’s for you.
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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