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Raising the Circle
Raising the Circle
27 episodes
1 week ago
Raising the Circle is a show spotlighting sustainable and circular businesses and ideas in Denmark. Your host, Solveiga Jurgaityte, interviews ambitious go-getters and entrepreneurs who share stories of their contribution to building a circular economy. Here, we dive into the minds of changemakers reimagining how we live, create, and consume in a more regenerative way. Tune in and raise the bar in order to Raise the Circle. ♻️
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Entrepreneurship
Business
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All content for Raising the Circle is the property of Raising the Circle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Raising the Circle is a show spotlighting sustainable and circular businesses and ideas in Denmark. Your host, Solveiga Jurgaityte, interviews ambitious go-getters and entrepreneurs who share stories of their contribution to building a circular economy. Here, we dive into the minds of changemakers reimagining how we live, create, and consume in a more regenerative way. Tune in and raise the bar in order to Raise the Circle. ♻️
Show more...
Entrepreneurship
Business
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S3E5: REDUCED – Waste to Taste: Fermentation, Upcycling & Big Flavor
Raising the Circle
52 minutes 19 seconds
1 week ago
S3E5: REDUCED – Waste to Taste: Fermentation, Upcycling & Big Flavor

In this episode, we sit down with Bram Kerkhof, Head of Product at REDUCED, the Copenhagen food-tech turning industry side streams into clean-label, umami-rich flavor concentrates. 


Bram bridges his chef craft and food science to show how koji fermentation and enzymatic hydrolysis can transform “leftovers” into premium taste while also cutting emissions.


From chicken wing tips and broken rice to apple cores, vegetable trimmings, and even invasive shore crabs, REDUCED’s “waste-to-taste” platform proves sustainability can (and must) taste incredible.


Together we dive into three big themes:

  1. From side stream to flavourful ingredient – how REDUCED upcycles by-products (e.g., chicken carcasses, apple cores, leek offcuts, shore crabs) into clean-label flavor bases and why *taste* has to lead for circular foods to win (if the taste is good, so is the adoption)

  2. Fermentation as green tech – the duo of koji fermentation and enzymes for lower-energy bioprocessing, concentrated umami, and consistent quality at scale (including the messy learnings of sourcing, shelf life, and scale-up hiccups.

  3. Scaling impact in the real world – moving from consumer branding to B2B, navigating novel-food rules and category gatekeepers, tracking emissions, and opening global doors after being named Fast Company’s “Most Innovative Company” of 2025

If you’ve ever wondered how surplus mushrooms or chicken trimmings can skip the landfill and end up on your plate in the tastiest way possible, then this episode is for you.


#CircularFood #FoodInnovation #UpcyclingFoodWaste #Fermentation #CircularEconomy


Watch Raising the Circle on ⁠YouTube⁠ or listen on all podcast apps like ⁠Spotify⁠. 


~~~

🎙️Created and hosted by ⁠Solveiga Jur⁠ 

📸Photography magic by ⁠Ingmar Bötker⁠

🎬Video editing by the versatile ⁠Sandra Linne⁠

~~~

Tune in and raise the bar on business standards in order to Raise the Circle. ♻️


* Follow Raising the Circle's journey on⁠ ⁠LinkedIn⁠⁠ or⁠ ⁠Instagram⁠⁠.


Have questions or feedback? Say hi: ⁠raisingthecircle@gmail.com⁠ 

If you enjoyed this, please rate, review, and subscribe.


Raising the Circle
Raising the Circle is a show spotlighting sustainable and circular businesses and ideas in Denmark. Your host, Solveiga Jurgaityte, interviews ambitious go-getters and entrepreneurs who share stories of their contribution to building a circular economy. Here, we dive into the minds of changemakers reimagining how we live, create, and consume in a more regenerative way. Tune in and raise the bar in order to Raise the Circle. ♻️