In this episode, we meet Amie N’Dong, co-founder of Social Vanilla and Truely, two purpose-led food ventures creating a more transparent and responsible relationship to farmers when sourcing ingredients.
Amie takes us inside vanilla, nuts, coffee, and olive oil value chains, where price and power imbalance often stacks up against smallholder farmers, and shows how bottom-up pricing, farmer-owned certifications, and open data can flip the script.
Together we dive into three big themes:
Farmer power & transparent value chains – how farmer-owned certifications and data, fair (not just market) pricing, and cooperative structures shift leverage from buyers to growers
Agroforestry & resilience in practice – intercropping vanilla, cacao, coffee, and spices to increase yields, protect soil and biodiversity, and buffer farmers against climate and price shocks
Scaling impact without selling out – the real-world choices behind sourcing, processing, packaging, and supermarket pricing and how storytelling and consumer education are essential to change the system
This conversation is a guide to what “fair from farm to fork” actually looks like and is a reminder that *you* vote with every purchase.
Watch Raising the Circle on YouTube or listen on all podcast apps like Spotify.
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🎙️Created and hosted by Solveiga Jur
📸Photography magic by Ingmar Bötker
🎬Video editing by the versatile Sandra Linne
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Tune in and raise the bar on business standards in order to Raise the Circle. ♻️
#SupplyChain #FairTrade #CircularEconomy #Agroforestry #FoodSystems #ImpactEntrepreneurship
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