In this episode of Raising The Barr, we welcome Kasper Jakobsen, the founder of Seven Yachts, Dubai’s leading luxury yacht charter company.
Kasper shares his journey from a background in app and web development to establishing Seven Yachts, he discusses the challenges of the yacht charter business in Dubai and reveals key strategies for maintaining luxury standards and building lasting client relationships.
Learn about the importance of authentic service, strategic partnerships, and the nuances of yacht chartering in Dubai. Don't miss Casper's insights on running a successful high-end business in one of Dubai’s most competitive markets.
00:00 Introduction
00:19 Meet Kasper: Founder of Seven Yachts
00:37 The Story of Seven Yachts
01:10 Challenges and Lessons Learned
03:05 Building a Luxury Yacht Brand
05:30 The Importance of Quality and Service
11:26 The Role of Referrals and Influencers
14:21 Authenticity and Personal Branding
18:12 Marketing Strategies and Social Media
22:49 Delivering the Ultimate Yacht Experience
26:14 The Importance of Service in Hospitality
27:02 Yacht Chartering in Dubai vs. Europe
27:32 Challenges of Long Charters in Dubai
28:15 Exploring Abu Dhabi by Yacht
29:55 The Evolution of Yachting in Dubai
30:27 The Business of Yacht Ownership
31:29 Seasonal Peaks and Operational Challenges
35:10 The Shift Towards Private Ownership
36:39 Attracting and Managing Yacht Owners
42:15 Expanding to New Markets
46:11 Quick Fire Questions
51:22 Conclusion