Abriana Johnson, founder of Black Unicorn Creative, merges her expertise in brand strategy with her love for horses to empower businesses and individuals alike. With a background in Animal Science and Health Sciences, she's not only a visionary in the equine and agricultural industries but also the creative force behind industry-transforming brands Cowgirl Camryn and Black In The Saddle. As a podcaster and speaker, Abriana champions diversity and creativity, crafting impactful narratives that connect and inspire.
Abriana joins the Raising the Barn Podcast to talk about the shifting narratives within the equine and agricultural industries and how she’s building a community of “Barnyard Besties.”
Some of the questions we chat about:
What was your inspiration behind Black Unicorn Creative? Where did you see a need for your expertise in the equine and agricultural industries?
What are some of the challenges that your clients are experiencing and how are y’all overcoming them together?
Can you tell us about Cowgirl Camryn - where did this idea originate?
What was that process of writing a children's book like?
You’ve coined the term “Barnyard Besties” and worked to create a community of brand champions. What benefits can you see from building the Barnyard Besties community?
What’s one thing that you wished consumers knew about either the equine or ag industry as a whole?
What is Black in the Saddle?
How do you balance Cowgirl Camryn and Black in the Saddle and your brand strategy business?
You also have an ever-growing portfolio of speaking engagements and podcast interviews. What advice would you give to someone who is interested in finding guest speaker opportunities or even opportunities with the media.
How do you measure success for yourself and/or your clients? How do you stay on top of the latest trends?
What’s on your marketing plan for 2024?
Mentioned in this Episode:
Purchase the Cowgirl Camryn Books
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