Developed by Jason L Smith, this podcast takes you through strategies for multiplying your revenue, net profit, lines of business, capabilities, efficiencies, most valuable relationships, and top producers — your rainmakers. Join our rotating host lineup for exclusive insights on everything from structuring your practice, marketing best practices, compensation frameworks, and how to navigate the modern world of compliance.
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Developed by Jason L Smith, this podcast takes you through strategies for multiplying your revenue, net profit, lines of business, capabilities, efficiencies, most valuable relationships, and top producers — your rainmakers. Join our rotating host lineup for exclusive insights on everything from structuring your practice, marketing best practices, compensation frameworks, and how to navigate the modern world of compliance.
Marketing Shifts That Matter: INBOUND Insights for Advisors Part 2
Rainmaker Multiplier On-Demand
20 minutes 43 seconds
4 weeks ago
Marketing Shifts That Matter: INBOUND Insights for Advisors Part 2
AI search is fundamentally changing how prospects discover advisors, and the content strategies that worked six months ago are already obsolete. Join host Matt Seitz, Chief Marketing Officer at C2P, as he continues his conversation with C2P team members, Mila Bennet, Content Writer, and Owen Brodhead, Digital Marketing Manager, fresh from INBOUND—HubSpot's Marketing and Sales conference. Discover how to structure content so AI search engines find you, why online reviews now directly impact your visibility, and how spreading your message across multiple channels keeps you top of mind. From email best practices to video strategy, this episode reveals what separates advisors who get found from those who get overlooked.Resources:* Previous podcast episode: Marketing Shifts That Matter: INBOUND Insights for Advisors Part 1* Conferences Mentioned: HubSpot INBOUND Conference* CRM Referenced: HubSpotC2P Advisors only:* Marketing services referenced: The Agency at C2PStatistics:* Three words or less in subject lines with no preview text generates 25% higher open rates* "Way to" phrasing in subject lines increases open rates by 17-19%
Rainmaker Multiplier On-Demand
Developed by Jason L Smith, this podcast takes you through strategies for multiplying your revenue, net profit, lines of business, capabilities, efficiencies, most valuable relationships, and top producers — your rainmakers. Join our rotating host lineup for exclusive insights on everything from structuring your practice, marketing best practices, compensation frameworks, and how to navigate the modern world of compliance.
