Navigating the world of AI can be overwhelming. In this episode of Ragnarokast, we're tackling the big questions with two leaders in the industry: Apply Digital’s Chief Strategy Officer, Lauren Milne, and Chief Technology Officer, Scott Michaels. They share practical advice on where to start, how to spot the difference between AI fantasy and reality, and how brands can show up in the new AI landscape. Check out Apply Digital’s AI Solutions Playbook to get started on your own: https://www.appl...
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Navigating the world of AI can be overwhelming. In this episode of Ragnarokast, we're tackling the big questions with two leaders in the industry: Apply Digital’s Chief Strategy Officer, Lauren Milne, and Chief Technology Officer, Scott Michaels. They share practical advice on where to start, how to spot the difference between AI fantasy and reality, and how brands can show up in the new AI landscape. Check out Apply Digital’s AI Solutions Playbook to get started on your own: https://www.appl...
AI Decisioning & The Future of Marketing Personalization with Hightouch | Ragnarokast #20
Ragnarokast
43 minutes
8 months ago
AI Decisioning & The Future of Marketing Personalization with Hightouch | Ragnarokast #20
AI is changing marketing, but how much of it is real and how much is just hype? In this episode, we sit down with Tejas Manohar, Co-CEO of Hightouch, to talk about: 🔥 Why marketers should rethink traditional CDPs 🤖 How AI decisioning actually works (hint: it's not just about LLMs) 📊 The role of reinforcement learning in optimizing customer journeys 💰 The real ROI of AI-driven marketing personalization Oh, and we might have taken a detour into "compostable CDPs", April Fool’s marketing stunt...
Ragnarokast
Navigating the world of AI can be overwhelming. In this episode of Ragnarokast, we're tackling the big questions with two leaders in the industry: Apply Digital’s Chief Strategy Officer, Lauren Milne, and Chief Technology Officer, Scott Michaels. They share practical advice on where to start, how to spot the difference between AI fantasy and reality, and how brands can show up in the new AI landscape. Check out Apply Digital’s AI Solutions Playbook to get started on your own: https://www.appl...
