Episode 298: Member Adjacent Industries can expand your membership base and add new depth and vitality to your member community. Exploring adjacent industries can move the needle on flat membership growth too -- but you need to do a lot of research and planning before you move forward. My guest, Cathy Lada, Chief Membership and Marketing Officer at AAOE, is here to explain what a member adjacent industry is, how you evaluate opportunities in these segments, the necessary research to create a plan, and working with the Board of Directors to expand into these adjacent industries. Cathy shares 5 Steps any association can take to launch an investigation into growing your membership by serving new segments. Does your organization serve member adjacent industries? Share a comment!