This week I speak with Brendan day from WA’s Cheeky Monkey Brewery. With the entire industry looking at ways forward and industry consolidation a very hot talking point this week Cheeky Monkey and announced that it was acquiring Sound Brewing Company which is currently in administration. Brendan and I discussed that and Cheeky Monkey's plans for the newly combined businesses, but we also go back and talk about the origins of Cheeky Monkey, the state of brewing in Western Australia and the opportunities for and challenges around growth more generally This is a terrific chat one that I now wish that I'd had much much sooner given his Insights and thoughtfulness. As we often say on the podcast, answers can be had to come and are often very subjective but in this conversation Brendan generously shares his calculations and working that are relevant to all. FEEDBACK: If you'd like to post a question or a voicemail for us to play on an upcoming podcast, you can leave a 90 second message for us here. If you like what we do at Radio Brews News you can help us out by: Sponsoring the show Reviewing us on Apple Podcasts, Spotify or your favourite podcasting service Emailing us at producer@brewsnews.com.au to share your thoughts