Chris Sheen, Director of Social at Celonis stops by the podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. With humor and candor, Chris discusses how marketing teams, despite their best intentions, fall into the trap of overusing phrases (especially on social media) that dilute their message and bore their audience. With a proven track record of driving growth, Chris reveals an infinite amount of ways to end your boring jargon immediately.