From sparkling water to SaaS: Emotional storytelling in B2B with Noa Magal Snir

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/a8/67/b8/a867b883-2584-f64f-6e15-6d6a69d21fc5/mza_11609484854155298182.jpg/600x600bb.jpg

Radically Transparent

Oktopost

169 episodes

5 days ago

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Marketing

Business

RSS

All content for Radically Transparent is the property of Oktopost and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/2410987/2410987-1638338350348-4a74e1729a16f.jpg

From sparkling water to SaaS: Emotional storytelling in B2B with Noa Magal Snir

Radically Transparent

25 minutes 15 seconds

5 months ago

From sparkling water to SaaS: Emotional storytelling in B2B with Noa Magal Snir

VP Marketing at Neema and former marketing leader at SodaStream, Noa Magal Snir, explores the increasingly blurry line between B2B and B2C marketing. With a powerhouse background in both worlds, Noa shares how emotional storytelling in B2B, consumer-centric thinking, and brand identity are just as critical in B2B as in B2C.