Building the backbone of B2B marketing for sustainable growth with Chris Peer

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Radically Transparent

Oktopost

169 episodes

5 days ago

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Marketing

Business

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All content for Radically Transparent is the property of Oktopost and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Building the backbone of B2B marketing for sustainable growth with Chris Peer

Radically Transparent

24 minutes 41 seconds

11 months ago

Building the backbone of B2B marketing for sustainable growth with Chris Peer

Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies stops by the Radically Transparent podcast and brings his three decades of experience as an expert in B2B digital marketing and sales as the Founder, President, and CEO of the marketing firms SyncShow and G8P.

In this episode, Chris shares his insights on why operational infrastructure is often overlooked in marketing strategies and how companies can build a strong foundation for sustainable growth by following the “Great 8 Pillars”.