CMO of TechnologyAdvice, Tyler Lessard, has led award-winning marketing teams and created multiple B2B categories. He built the Sales Feed media network, scaling it to 150k+ engaged followers and fans, was recognized as a #FearlessMarketer by The Fearless 50 program created by Marketo, and developed the Outside-In approach as a systematic way to build engaged audiences of followers, fans, and future customers.

In this episode, Tyler gives a fresh perspective on why content marketing may be missing the mark. He uncovers how marketers can transform their brand’s presence and become their audience’s favorite follow using the “Inside Out” approach as the foundation.