In this episode, we speak with B. Lorraine Smith—advisor, writer, speaker, and corporate mischievist—who has spent nearly two decades helping global companies confront uncomfortable truths and chart more authentic paths toward sustainability.

Lorraine holds a bold vision: an economy that works in service of life. It’s a vision that demands companies place their goals, disclosures, and strategies in alignment with the flourishing of people and planet—not just profit. Without that grounding, ESG metrics and corporate reports risk becoming distractions instead of drivers of real change.

In “In Service of Life,” Lorraine shares why our connectedness and curiosity are our greatest assets, how companies can meaningfully reframe their purpose, and what it takes to design an economy that is not only possible—but deeply compelling.

Beyond her professional work, Lorraine is also an ultra-distance runner, textile artist, and relentless believer that business can, and must, serve life itself.

TBLI Radical Truth brings you the unfiltered voices reshaping business for a regenerative future.