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Summary

In this conversation, Aleks Kocev and Jordan Riley discuss their background and the founding of dialed, a company that specializes in archery sights. They talk about the importance of creative direction in marketing and the need for transparency in building a brand. They also touch on the state of the outdoor industry and the challenges of content creation and marketing within the industry. Jordan explains the unique features of dialed archery sights and how they cater to different types of hunters. They also discuss the growing interest in bow hunting and offer advice for beginners. The conversation explores the importance of community and finding like-minded individuals in the hunting world. It emphasizes the emotional aspect of hunting and the responsibility that comes with taking an animal's life. The discussion also touches on the ethics of hunting compared to other forms of food production. The future of the bow industry is discussed, with a focus on innovation and the growth of the sport. The conversation concludes with advice for aspiring entrepreneurs.

Takeaways

Creative direction is essential in marketing to create brand continuity and effectively communicate a vision.

The outdoor industry is often slow to adopt new marketing trends and can benefit from looking outside the industry for inspiration.

Dialed archery sights offer unique features like angled elevation systems and vein clearance, catering to different types of hunters.

There is a growing interest in bow hunting, and there are many resources available for beginners to learn and get started.

Supporting local bow shops and working with bow techs can provide valuable guidance and help in setting up equipment. Finding a community of like-minded individuals is important in the hunting world.

Hunting is an emotional experience that requires a sense of responsibility.

The ethics of hunting should be considered in comparison to other forms of food production.

The bow industry is focused on innovation and the growth of the sport.

Taking the first step and having a mentor are important for aspiring entrepreneurs.

Chapters

00:00 Introduction and Background

06:54 Innovation in the Bow Sight Industry

09:31 The Importance of Creative Direction and Brand Continuity

12:20 Transparency and Community Engagement in Building a Brand

23:25 Finding Your Tribe in the Hunting Community

35:22 Understanding FOC and Its Impact on Archery

35:56 The Significance of Shot Placement in Hunting

36:35 The Emotional Impact of Making a Bad Shot

43:14 The Ethics of Hunting and the Appreciation for Animals

48:02 Recognizing the Suffering in Food Production

50:52 Balancing Respect and Enjoyment in Hunting

56:31 The Future of the Bow Industry and Innovations

01:00:26 Advice for Entrepreneurs: Taking the First Step

01:01:56 The Value of Community and Shared Experiences in Hunting