In this Rad-Ventures episode, host Radmin interviews Nataleigh (Nat) Elzein from Pinch Studios, a creative agency helping industry disruptors stand out through video marketing. Nat shares how she went from dreaming of an acting career to launching her first business during COVID-19, eventually rebranding into Pinch Studios. Discover her insights on building bold marketing strategies, understanding human motivations, and maintaining a ‘no urgency policy’ to foster productivity and better client relationships.
They also discuss:
Whether you’re an aspiring entrepreneur, a marketer looking to innovate, or simply curious about how to thrive in a rapidly changing digital world, this episode is packed with actionable takeaways.
Enjoyed this conversation?
Check Nat out:
https://www.pinchstudios.com.au/
https://www.instagram.com/pinchstudios.au/
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Chapters:
00:00 Introduction to Nataleigh & Pinch Studios
03:03 Acting Dreams & Early Aspirations
06:10 The COVID-19 Pivot to Entrepreneurship
08:59 Rebranding from Digital Fairy Godmother to Pinch Studios
15:05 Video Marketing & Understanding Human Motivation
25:41 Communication Tools & The “Necessary Evil” of Instagram
29:47 Rise and Fall of Clubhouse
30:42 Threads & Setting Social Media Boundaries
35:05 Embracing a No Urgency Policy
37:16 Spreadsheets for Business & Life
45:25 Collaborative Tools: Microsoft vs. Google
49:53 Client Management & Project Management Evolution
58:11 Future Aspirations: Interior Design & Ongoing Innovation