In this episode of Rad-Ventures, we meet Yasmin Batting—travel marketer, content creator, and self-proclaimed Sunshine Pop enthusiast.

From a creative childhood to the hustle of London and back to the serenity of the South Coast, Yasmin shares her journey through burnout, career pivots, and rediscovering joy in freelance life.

We talk social media for small businesses, the power of authentic content, and the rise of the “realfluencer.” Yasmin shares how niching down to travel marketing helped her fall back in love with social media, and why turning 30 can feel like a fresh start.

🎧 Expect chat about Canva love, Google Suite preferences, musical influences, and big lessons from the ocean (and Sylvia Earle). If you're navigating a freelance journey, this one’s packed with grounded wisdom, relatable moments, and fresh inspiration.

⏱️ Chapters

00:00 – Introduction and Background
02:56 – Yasmin's Journey into Social Media Marketing
05:59 – The Challenges of Social Media for Small Businesses
08:58 – Navigating Career Paths and Early Influences
11:59 – The Transition to London and the Music Industry
14:58 – Burnout and Returning to the South Coast
24:05 – The Coastal Connection: Finding Freedom in Nature
25:29 – Transitioning to Freelance: Embracing Change
27:33 – Social Media Insights: The Digital Landscape
28:25 – Embracing Age: The Joy of Turning 30
29:05 – Inspiration from the Ocean: Sylvia Earle's Wisdom
30:43 – Tech Preferences: Google Suite vs. Microsoft 365
33:06 – The Essential App: Canva for Creatives
34:29 – Desert Island Dilemma: Apps vs. Freedom
38:36 – Musical Tastes: A Blend of Genres
39:51 – Creating Sunshine Pop: Music and Emotion
42:21 – The Journey of a Freelancer
45:10 – Social Media Evolution
48:33 – Niche Marketing and Content Creation
55:36 – The Rise of the Realfluencer
01:01:36 – Authenticity in Social Media

Aloha Work and Chill https://open.spotify.com/playlist/5sJbGc9wsSeRphOQYUba8A?si=462a6111bf8b40da

Yasmin's Music - https://open.spotify.com/artist/4i9Gzk5P9z9ypukm2PU4s4?si=MggyPep5Tbu297yFbgHF-Q

💬 Connect with Yasmin Batting
Instagram: https://www.instagram.com/thisisalohasocial/
Website: https://www.thisisalohasocial.com/💥 Support Rad-Ventures
Love the show? Share it, leave a review, or buy me a coffee: https://ko-fi.com/radmin_assist
YouTube: @RadminAssist