In this unapologetic solo episode, Sean Yocum walks the digital tightrope — that dangerous, dopamine-fueled space where ABA professionals try (and often fail) to balance ethical integrity with online visibility. With zero filters and full accountability, Sean dismantles the myth of the “private” professional account and calls out the ethical trainwrecks playing out across social media feeds.

From viral memes that weaponize client experiences to “hot takes” masquerading as science, this episode hits hard on professionalism, digital ethics, and scope of competence. Sean unpacks how algorithms reward outrage, how one careless post can dismantle a career, and why your digital footprint is either your strongest professional asset or your fastest liability.

He doesn’t stop at criticism — he offers solutions. Learn how to train your supervisees in digital ethics, protect your license from “funny” skits gone wrong, and create content that’s radically ethical, not recklessly viral. The message is clear:

Your client is not content.
Your science is not clickbait.
Your integrity is not for sale.

If you’re using your license to chase likes, you’re walking the tightrope blindfolded — and this episode is your wake-up call.