Discover how K1 RaceGear is rewriting the playbook for sponsorships and partnerships in motorsports. In this powerful episode of EPARTRADE’s Race Industry Now webinar, JR Twedt, General Manager & Director of Operations at K1 RaceGear and Free Minds, delivers a candid, data-driven look at how sponsorship models are evolving — and what race teams, drivers, and brands must do to succeed. Hosted by Brad Gillie from SiriusXM Channel 90’s Late Shift, this session dives deep into:
From Sponsorship to Partnership: Why the old “logo-for-product” model no longer works, and how to build long-term, metrics-driven relationships.
The 5-to-1 ROI Rule: K1 RaceGear’s internal metric for measuring true return on investment.
Winning Pitches: How teams can research, customize, and convert proposals into real partnerships.
Case Studies That Work: The Brian Brown/Smiley’s Racing Products story and other real-world examples.
Timing, Geography & Format: Why event demographics, daypart analysis, and entry counts matter more than follower numbers.
Ambassador Program Secrets: How K1 and Free Minds have retained 100% of their full ambassadors for 8 years.
Industry Unity: JR Twedt’s call to stop “free flooding” and build sustainable relationships.
Whether you’re a driver, team manager, brand marketer, or motorsport entrepreneur, this webinar is packed with actionable insights to maximize your partnerships and grow your ROI in racing.
📺 Watch now and learn how to transform sponsorships into powerful, long-term partnerships!
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